Another example is from the Science Friday Podcast talking about tracking "hate" through Google searches. Listen below:Level of attention to Trump already so high that Palin isn't increasing searches for him much. But huge for Palin! pic.twitter.com/BSIEwVj8P6— Nate Silver (@NateSilver538) January 19, 2016
The trending site used in both of those cases was Google Trends and has been around for a while. Basically you put in the search terms you wish to compare and it shows how often they were searched on Google. For example the Superbowl is coming up in a couple of weeks so if you search "Superbowl", it shouldn't be surprising that we get a periodic pattern:
Once you have one search term, you can add others. For example, let's see how popular Christmas is compared to the Superbowl:
Another place to look for trending terms is Twitter. And the site Hashtags.org gives analytics. Here you enter a hashtag and get the last 24 hours of Twitter traffic for that hashtag (at least in the free version). You can't do a comparison of hashtags but you can search any hashtag you wish. However you could highlight
Another place you can get trend data is Quantcast.com. This site does analytics on website traffic in general
The AnalysisThough with most of the trending sites, there is not much analysis to be done, we often hear about topics "trending" so these sites can be used to bring something concrete to class. But some simple analysis can be done with the Quantcast site by just importing the table of sites and you can do work on histograms and even bar graphs.
- Find a trending topic on Twitter or Google. Verify the data using one of the trending analytic sites. Compare to a similar topic.
- How does the traffic of the top 10 most popular sites compare to the next 10?
- Are there any outliers in the set of most popular sites?
Download the DataWebsite: https://www.google.ca/trends/
Quantcast data (Sheets, Sheets with graphs, Fathom, Fathom with Graphs)
Let me know if you used this data set or if you have suggestions of what to do with it beyond this.